Conscious Marketing With
Ashlyn Bohling
What I Do
Strategic Marketing Support - Clearly Structured,
Thoughtfully Applied.
I help businesses get crystal clear on what they offer, who they serve, and how to communicate it - so marketing decisions become simpler and growth becomes intentional rather than reactive.
I work strategically with founders, leaders, educators, and healers who want clarity and a steady path forward - without resorting to pressure-driven tactics.
Who and How I Help
I work with the below client profiles in three primary ways: Brand & Positioning, Marketing Direction & Roadmap, and Launch, Event & Expansion Strategy.
Conscious Tech Companies
Mission-driven SaaS, ethical AI, climate tech, and impact-focused platforms scaling responsibly.
Wellness Practitioners
Healers, therapists, and facilitators building practices aligned with their values.
Life Coaches & Spiritual Educators
Teachers, mentors, and guides offering transformational programs, courses, and events.
Brand & Positioning
For when your work is strong, but it’s hard to explain - or easy to misunderstand.
This engagement focuses on clarifying what you offer, who it’s for, and how to articulate it in a way that makes sense to the right people.
What this supports:
-
Messaging that feels vague, overly complex, or inconsistent
-
Difficulty explaining what you do without over-explaining
-
Feeling “too broad” or hard to place in the market
-
A disconnect between the depth of your work and how it’s perceived
What you’ll walk away with:
-
Clear positioning grounded in your actual strengths and audience
-
Language that accurately reflects your work and resonates with the right people
-
A shared understanding of what you do - and what you don’t
-
A strong foundation for your website, marketing, and future decisions
Marketing Direction & Roadmap
For when you need to know what to focus on - and what to stop doing.
This engagement brings clarity to your marketing efforts by identifying priorities, sequencing work, and creating a practical plan for the next phase of growth.
What this supports:
-
Too many ideas competing for attention
-
Unclear priorities or constant second-guessing
-
Marketing that feels reactive, fragmented, or hard to sustain
-
A sense that effort isn’t translating into meaningful progress
What you’ll walk away with:
-
A clear strategic direction grounded in your goals and capacity
-
Defined priorities for the coming months, with rationale behind them
-
A practical roadmap you can use to guide decisions and say no with confidence
-
A sense of steadiness about where you’re headed and why
Launch, Event & Expansion Strategy
For when something new needs to work - not just go live.
This engagement is for businesses preparing to launch a new offering, run an event, or enter a new phase of growth, and want to make sound strategic decisions before investing time, money, or energy.
What this supports:
-
Launching a program, service, or product with clear positioning
-
Planning events, workshops, or cohorts that align with your goals
-
Entering a new market, audience, or phase of growth
-
Repositioning or evolving your work without starting from scratch
What you’ll walk away with:
-
Clear decisions about what to launch, how, and why
-
Defined sequencing and priorities leading up to the launch or event
-
Messaging direction that supports clarity and traction
-
A strategic plan you can execute with confidence
If Your Needs Don’t Fit Neatly Into a Single Engagement.
For some clients, ongoing strategic support is more valuable than a one-time engagement.
This work is custom and may include day-to-day strategic guidance, decision support, and advisory thinking across marketing and growth as your business evolves.
This is discussed on a case-by-case basis.
